TUMI
Copy Team Lead
Since 2020, TUMI has grown its market share in the lifestyle space, going beyond “just a bag brand.” We built brand equity through the launch of a global ambassador program, featuring talent such as Lando Norris, Renee Rapp, Gracie Abrams, Son Heung-Min, Anthony Ramos, and partnerships with McLaren, Missoni, 1% for the Planet and more notable names.
ONE-OF-A-KIND DESIGN
FALL 23
