MACY’S FRAGRANCE & COSMETICS
Building brand authority and awareness through educational, engaging content experiences. Each mailer taps into the customers’ inner beauty-lover, showing her Macy’s has all the same brands as our competitors, if not more. Macy’s us her beauty destination, complete with expert advice to teach her how to use our products and wear the latest trends.
BEAUTY SCENE
SCENT EVENT
SITE EXPERIENCES
Skincare Solutions by Concern
Wrote copy for this experience which educates the customer on the type of skincare to look for based on their skin care concerns. The copy was leveraged to accompany an in-store fixture.
Fragrance Destination
Wrote copy for the interactive online experience & quiz to educate the customer on fragrance 101, in addition to guiding them on how to build a “fragrance wardrobe.”
The sitelet generated over $2.4 mil in sales & the quiz was taken by over 200k customers in the first months after launch.
Beauty Hub
Wrote copy for this “hub.” It houses all the editorial beauty content on Macy’s to give customers easy access to educational material while also creating a seamless shopping experience.